The Friction Audit
Before you do more marketing,
Find out what is getting in the way.
A 10-business-day diagnostic that maps your funnel, identifies the highest-impact leaks, and gives you the order to address them.
Founding rate
$950
Timeline
10 business days
Your time
About 2 hours
100% credited toward month one if the retainer starts within 30 days.
First 3 clients · Founding rate
What you're actually buying
Not another marketing report. A decision about what matters next.
Copper Cloud examines the parts of your marketing that are supposed to move someone from awareness to action. You receive a written report of 8 to 12 pages.
Funnel map
Where the journey is working, and where it breaks.
Ranked friction list
The problems worth addressing first, backed by evidence.
Cost of each leak
What each point of friction is potentially costing the business.
Priority order
What to address first, second and later, including what not to spend money on yet.
The report is portable. It belongs to you whether or not you continue with Copper Cloud.
What happens
5 steps, 10 business days.
Step one
Intake
A short questionnaire to understand the business, goals and current marketing.
Step two
Working session
Sixty minutes together, beyond the website and into how the business actually wins and loses demand.
Step three
Review
Copper Cloud reviews the relevant site, systems and content.
Step four
Audit
The findings become a ranked, evidence-backed diagnosis.
Step five
Readout
Forty-five minutes to walk through what was found and what should happen next.
What we look at
The journey, not one channel in isolation.
Positioning
Can the market understand why you're worth choosing?
Content
Does what you publish reinforce the position you want to own?
Discovery
Can the right people find you?
Conversion
What happens when they do?
Lead flow
Where does interest go next?
Sometimes the answer is not Copper Cloud.
If the Audit shows that the real bottleneck isn't something Copper Cloud fixes, we'll say so in writing and point you toward what we believe should happen instead.
What the Audit does not do
The boundaries, stated plainly.
A generic SEO report
A list of fifty things to improve
A free website critique
A technology implementation
A pitch disguised as a diagnosis
The price
One number, credited back if you continue.
Founding rate
$950
First 3 clients. 100% credited toward month one when the Fractional CMO engagement starts within 30 days.
After the founding period
$1,500
Standard rate.
What happens after the Audit
Three options, and two of them aren't us.
Fix it yourself
You keep the report.
Use someone else
The diagnosis still belongs to you.
Continue with Copper Cloud
The Audit becomes the starting point for the Fractional CMO engagement.
Audit
Find the friction.
Strategy
Decide what position is worth owning.
Content
Turn genuine expertise into authority.
Marketing
Put that position in front of the right buyers.
The next engagement
When the problem is clear, the work gets simpler.
The Fractional CMO engagement provides strategy leadership, one content lane run Human-in-the-Loop, one marketing lane, and monthly reporting.
Founding rate
$2,250 / month
Initial term
90 days, then monthly
Price locked
6 months
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